Where Do You OHSO? Givaway

Where Do You OHSO?
Tell us your best OHSO story and win a set of his and her OHSO Travel Toothbrushes. Awards go to the top five entries.
Send your story and picture to feedback@GoOHSO.com and visit the GoOHSO.com Blog where you can see other entries.

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Fit for a Soldier
Marianne
Somewhere in Iraq

"I am currently deployed to Iraq and it is so convenient to not have to juggle with brush, holder and toothpaste tube when walking to and from the bathroom facilities. "

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On the Road
Steve
San Antonio, TX
"I don't always know where my music will take me, but I know that my OHSO will keep my breath fresh wherever I am."
--Steve Sonic,
Guitarist
When Words Attack! / 22 Veins

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Party Nights
Phil
Converse, TX
"After a long night of drinking I like to wake up in the morning with fresh breath. Thank you OHSO!"
--Phil
Drummer
When Words Attack!

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On the Set
Cindy
Converse, TX

"I use my toothbrush on set. Go Ohso!"

--Cindy Osbourne

Actress

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Life in the Big City
Sydney
New York City, NY
"I never go anywhere without my OHSO. I even bring it with me when I go out for a night on the town. You never know when you might need to freshen up."

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The Bartender Knows
Jack
Austin, TX
"In my line of work, fresh breath and cleanliness is essential. My OHSO makes it very convenient."

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Fresh Sales
Kristi
Austin, TX

Selling Real Estate for Avalar Austin can keep me quite busy during the day, not to mention away from my home & office. When I've been showing homes all day & still need to write up a contract in the corner of some neighborhood coffee shop, all I have to do is whip my trusty Ohso out of my purse - & goodbye coffee breath!

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Work Smart

Lisa
Kyle, TX

"Yeah, I brush my teeth at work... You got som'm to say about it?!"

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OHSO at the Top of the World
Richard
Austin, Texas

The last time I was in Washington State my brother and I decided to climb Mount Pilchuck in near the Mt. Baker National Forest. It was a beautiful clear day and from the summit we could see Seattle to the South, Canada to the North, and Washington's Puget Sound and the Pacific Ocean to the West. I realized I had my OHSO in the back pack so I took that opportunity to do a "ceremonial brushing" on what felt like the top of the world.

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In The Spot Light: Chelsea is a promotional model and she is used to being the center of attention. While on assignment, she has to be on top of her game. So when she gets the opportunity for a quick brush, she takes it, because it's a positive reflection on her.


On The Test Track: Gracieli got to test drive the upcoming OHSO Presto. She found it had excellent handling, styling, and economy. She doesn't really brush her teeth while driving, but she did discover that OHSO fits handily in her VW Beetle's vase holder.


At School: Andrea is a high school student with a brand new set of braces that need a lot of attention. "Yeah, I have to brush, like five times a day..."


On the Flip Flop: Amber is always on the go. To her friends and family she is a blur. Dashing from work to happy hour to the beach and back to work again, she never leaves her OHSO behind. If you are lucky enough to catch up to Amber, watch out, her smile will stop you in your tracks.


On a Smooth Surface: Jake's MySpace page says, "i am a pretty rad guy, i like to skate. the ladies rev my engine. i got the best friends ever." With good friends, a clean grill, and a long smooth ride, what more do you need?


Coffee Space: Lisa likes cozy cyber cafes where she can sip coffee and chat on line. She always brings along her OHSO for any impromptu meetings with friends.

The Story of OHSO

OHSO leverages new age marketing techniques to launch the ‘world’s sexiest toothbrush.’



OHSO, based in Austin, Texas, is a travel accessory manufacturer catering to the aesthetic and functional demands of a modern lifestyle. Richard Trocino founded the company in 2005 when he could not find a toothbrush that met the needs of his on the go lifestyle. Partnering with Design Edge, a leading design and engineering firm, they developed a patented, design forward, self-dispensing, refillable travel toothbrush. OHSO’s success can be credited to three critical elements:

Viral Buzz:

Rather than follow the traditional path of standard marketing techniques, Trocino took the product directly to the people using the Internet. No phones, faxes, or printed paper junk mail—nothing but net.

A few influential bloggers got wind of OHSO, and the buzz began. Comments from the blogosphere include: “OHSO gets my nod for the most stylish and futuristic toothbrush/toothpaste contraption on the market today,” “the coolest toothbrush ever”, and “world’s sexiest travel toothbrush.” The bloggers became OHSO’s first brand ambassadors, and as they sung the praises to the online world, the offline publications took notice. The OHSO Travel Toothbrush has since been featured on HGTV and dozens of magazines including Inc., AARP, and Real Simple.

By enabling consumer generated content to drive his marketing initiatives, Trocino was able to achieve the most elusive of endorsements—free, credible, and authentic content with viral appeal.

Leading Edge Design:

The OHSO Travel Toothbrush is a utilitarian product packaged in a futuristic and elegant design, making it equally at home in a carry-on or on display at a museum. To achieve this marriage of form and functionality, Trocino teamed up with Design Edge, a leading design firm in Austin, Texas. “When Richard came to us with his initial toothbrush designed I was intrigued. I knew we could design something that would appeal to upscale buyers" proclaimed Kit Morris, President of Design Edge. OHSO’s design not only endears it to a modern audience, it also generates marketing in its own right. OHSO was recently featured at the Austin Museum of Modern Art. Recent Museum advertisements spotlighted the OHSO Travel Toothbrush, providing OHSO with another unique form of free advertising.

Even OHSO’s packaging design has generated buzz for the company. Trocino worked closely with the United States Postal Service to come up with packaging for the OHSO Travel Toothbrush that is efficient, cost effective, and consistent with the brand’s design aesthetic. The United States Postal Service liked the packaging so much it spotlighted OHSO in their first-ever infomercial. OHSO can now be seen on History and Discovery Channels, and dozens of other stations.

Innovative Distribution Channels:

Without the benefits of an established proven brand in the marketplace, and the big marketing budget to back it up, Trocino was locked out of normal channels of dental hygiene retailing. He could have focused his energies on getting an established brand to license his design so that the Travel Toothbrush could be placed among the hundreds of dental products already on crowded store shelves. “You can almost see the curvature of the earth down the oral care aisle. I knew we didn’t want to get caught up in that marketplace, so we positioned OHSO as a travel accessory.”

Instead, Trocino leveraged OHSO’s patented functionality and breakthrough design to open new doors. By positioning the product as a travel accessory for a modern, on the go lifestyle, Trocino first drew the interest of Flight 001, a chain of upscale travel shops with locations in Greenwich Village, North Hollywood, Berkeley, and other jet set places. Then followed Travelsmith, Amazon, Norm Thompson, Brookstone, and Restoration Hardware. While half of OHSO’s revenue is derived from Internet sales on GoOHSO.com, the other half comes from these higher-margin specialty shops and catalogs. According to Cory DePiero, Chief Buyer at Flight 001, “I saw OHSO on one of the design blogs. I knew immediately that our customers would love it. OHSO has been a top seller for us.”

As OHSO expands its product line, these specialty retailers provide unique opportunities to reach an audience willing to pay a little extra for for well designed, quality products.

Looking Ahead

OHSO has two new models in the pipeline and an ever growing user-base. “OHSO is also very popular in Europe and we are developing partnerships with European importers” says Trocino. “Thanks to the Internet, the word is out about OHSO and we can easily reach markets all over the world.”

More
Click here to see a visual history of OHSO: Here

Click here to see the US Postal Service Infomercial segment featuring OHSO: Here

Happy New Year

It's that time of year again... the beginning. We tend to start it off with resolutions in hopes that we can start fresh and accomplish our dreams and goals. It seems that most of us are resolved to get in shape and shed some of those pounds we put on during the holidays. A New Year, A New You.

Make sure to pack your OHSO toothbrush in your gym bag before you leave the house. Often we hit the gym before work or before heading to that evening dinner. Sure we pack our shower items and even lug a tube of toothpaste and a toothbrush with us, but with OHSO, you can leave that messy tube of paste at home.

When you are done freshening up after your workout, you can then transport your OHSO toothbrush from your gym bag to your evening bag or laptop case. Now you can freshen your breath after that Italian dinner date or get rid of coffee breath for that meeting with your boss.

Whether you want to quite smoking, lose weight or just lead a happier, healthier life, all of us at OHSO wish you all the best in accomplishing your goals for 2008. Now go get 'em, Tiger!

Turkey, Trimmings, and the OHSO Travel Toothbrush

Millions of Americans are hitting the roads and the sky for the Thanksgiving holiday. Thanksgiving is the beginning of the holiday season for Americans, as Christmas and New Years are not far behind.

When I travel, whether it be from home to the office or from one continent to another, I always make sure to have my OHSO Travel Toothbrush with me. I show it to people on the plane who quickly ask, "Where can I get one?" At www.GoOHSO.com, my friend :)

OHSO has been my favorite gift to give not only to my jet-setting buddies, but also to the busy moms and students on my list. It fits perfectly in a diaper bag or back pack. Mine is kept in the side pocket of my messenger bag for easy access.

So if you are tired of giving socks, underwear, or a gift card to that hard-to-shop-for person on your list, give them groovy and stylish OHSO Travel Toothbrush. Trust me... it will be the gift that everyone else will wish they had received. Pick one up at www.GoOHSO.com or call 1.877.8Go.OHSO.

Did you get the gift of OHSO? If so, we want to hear from you on our comment board.

--Happy Turkey Day,
--April the OHSO Girl

OHSO at the Austin Museum of Art

If you live in Austin, TX you may have noticed the new exhibit at the Austin Museum of Art: Everyday Objects: extra-ordinary Austin Design.

We are honored to be featured in this exhibit. This exhibition is running concurrently with the Whitney Museum of American Art's "Extra-Ordinary: The Everyday Object in American Art" exhibit. The exhibit runs August 25 - November 4, 2007.

Here's what the AMOA's website wrote:

EVERYDAY OBJECTS: Extra-Ordinary Austin Designs

In response to Extra-Ordinary: The Everyday Object in American Art, AMOA presents a selection of everyday objects created by Austin-based designers.

The exhibition features those ingenious, yet ubiquitous, objects we use everyday that have been transformed to tickle the consumer's imagination. The discrete display will feature such objects as a Dell laptop from M3 Design; a dog bowl from WetNoz; and a water cooler from Design Edge -- all Austin-based, award winning, industrial design firms.

Presented as an occasional exploration in design, AMOA hopes this juxtaposition of the art object and the design object in everyday life will create a compelling dialogue for our lives today.

EVERYDAY OBJECTS: Extra-Ordinary Austin Designs is organized by the Austin Museum of Art and curated by Eva Buttacavoli, Director of Exhibitions and Education.

Click here to read the Austin American-Statesman article on the exhibit. Melanie Spencer, who wrote the article for the Stateman, says that the OHSO Travel Toothbrush is "so James Bond." I'm sure Q would agree.

--April the OHSO Girl

Feedback is Key

OHSO has made a big splash since it's introduction in Fall of 2005. I would venture to guess there has been more blog chatter about OHSO than any other toothbrush in history.

We have a lot of exciting new products in the pipe-line and this is where you can get the latest and read comments from OHSO users.

I love hearing from OHSO users and listening to their feedback. We listen carefully to our customers and are always striving to make improvements. I think this is an excellent forum to help us do that. Feel free to share your thoughts and experiences concerning OHSO.

Thanks for your Interest
Richard B. Trocino
OHSO/CEO